Should Carlsberg get a prize for innovative marketing?

December 3, 2007

carlsberg_litter1.jpg

Carlsberg seem to be specializing in alternative marketing. Last August, they littered the streets of London with £5,000 worth of £10 and £20 banknotes with a sticker on them saying “Carlsberg don’t do litter. But if they did it would probably be the best litter in the world“. Click here to check it out!

  • Cost: 400 green stickers, someone to chuck bank notes on the pavement and £5,000 worth of banknotes.
  • Result: certainly hundreds of thousands of people (if not millions) talking about Carlsberg.

The other day, I received a “Gift” from a Facebook pal: it was a picture of a bottle of Carlsberg. Of course, it was posted to my Funwall, and everyone found it great fun and the bottle certainly started circulating at hyper-speed round the Facebook-world.

  • Cost: you name it! one photo, 10 minutes on Photoshop to turn it into just the bottle, AND THAT’S ALL. We all did the rest!
  • Result: …how many people have a Facebook account these days?

Clever!…sounds like beer makes you smarter!

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