Carlsberg seem to be specializing in alternative marketing. Last August, they littered the streets of London with £5,000 worth of £10 and £20 banknotes with a sticker on them saying “Carlsberg don’t do litter. But if they did it would probably be the best litter in the world“. Click here to check it out!
- Cost: 400 green stickers, someone to chuck bank notes on the pavement and £5,000 worth of banknotes.
- Result: certainly hundreds of thousands of people (if not millions) talking about Carlsberg.
The other day, I received a “Gift” from a Facebook pal: it was a picture of a bottle of Carlsberg. Of course, it was posted to my Funwall, and everyone found it great fun and the bottle certainly started circulating at hyper-speed round the Facebook-world.
- Cost: you name it! one photo, 10 minutes on Photoshop to turn it into just the bottle, AND THAT’S ALL. We all did the rest!
- Result: …how many people have a Facebook account these days?
Clever!…sounds like beer makes you smarter!